Woolah Tea raised Rs. 50 lakh in a recent Shark Tank showcase. Founded by Upamanyu Borkotoky, Woolah is on a mission to revolutionize the way India drinks tea — and they’re doing it bagless. That’s right, Woolah has developed an innovative, sustainable tea experience that doesn’t require a tea bag. Using 100% natural whole-leaf tea, handpicked straight from the lush gardens of Assam, the brand offers a clean, eco-friendly brew that stays true to its roots.
What stood out during their Shark Tank pitch wasn’t just the uniqueness of the product, but the authenticity and pride in where it came from. Woolah is more than just tea — it’s a story of Assam’s heritage, of mindful innovation, and of creating impact at the grassroots level by working closely with local farmers.
The sharks were impressed — and so are we. For those of us from the Northeast, this is more than a funding success. It’s a celebration of what our region is capable of. Woolah’s win is a win for all of us who believe in the untapped potential of our people, our culture, and our land.
Here’s raising a warm, bagless cup to Woolah and to many more such stories from the heart of the Northeast. 🌿💚
